1. Introduction
Linden Alliance Limited ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our web-based service for creating and sharing interactive digital scratch cards.
2. Information We Collect
2.1 Information You Provide
- Registration Information: Email address when you create an account
- Card Content: Messages, themes, and customizations you create
- Communication: Information you provide when contacting us for support
2.2 Information Automatically Collected
- Usage Data: How you interact with our service, including pages visited and features used
- Device Information: Browser type, operating system, IP address, and device identifiers
- Analytics Data: Card creation, sharing, and interaction statistics
- Cookies and Tracking: We use cookies and similar technologies to enhance your experience
3. How We Use Your Information
We use the collected information for the following purposes:
- Provide, operate, and maintain our service
- Process your requests and transactions
- Send you email notifications about card interactions (for registered users)
- Improve and personalize your experience
- Analyze usage patterns and service performance
- Detect and prevent fraud or abuse
- Comply with legal obligations
- Communicate with you about service updates or support
4. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
4.1 Service Providers
We may share information with trusted third-party service providers who assist us in operating our service, including:
- Cloud hosting and storage providers
- Analytics services
- Email service providers
- Advertising networks
- Content delivery networks
4.2 Legal Requirements
We may disclose your information if required by law or in response to valid legal requests from public authorities.
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. Data Retention
We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this policy:
- Account Information: Retained until account deletion
- Card Content: Stored according to card expiration settings (typically 24 hours after opening)
- Usage Analytics: Aggregated data may be retained indefinitely
- Anonymous User Data: Not permanently stored; session-based only
6. Data Security
We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
7. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Portability: Request transfer of your data to another service
- Objection: Object to certain processing of your information
- Restriction: Request restriction of processing in certain circumstances
8. GDPR Compliance (EU Users)
If you are located in the European Union, we process your personal data based on the following legal grounds:
- Consent: For email communications and optional features
- Contract Performance: To provide our services
- Legitimate Interest: For service improvement and security
- Legal Obligation: To comply with applicable laws
9. Children's Privacy
Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
11. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Analyze service usage and performance
- Provide personalized content and features
- Detect and prevent fraud
You can control cookie settings through your browser preferences.
12. Third-Party Links
Our service may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For significant changes, we may also send you an email notification.
14. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Email: privacy@lindenalliance.co.uk
Address: 46 Staten House, Rillaton Walk, Milton Keynes, MK9 2BX, United Kingdom
15. Data Protection Officer
If you are located in the EU and have concerns about our data processing practices, you can contact our Data Protection Officer at: dpo@lindenalliance.co.uk